How much does hotel social media management cost?

It depends on how many channels you want covered, how much content and video is needed and whether paid advertising is included. Ad budget, if you use it, is separate from our fee. We send a written proposal after a short conversation about your hotel and goals.

Which platforms should a Pattaya hotel focus on?

Facebook and Instagram are the usual starting points for hotels, because guests use them to look at places before they book. The right mix depends on where your own guests spend time, and we confirm it with you rather than spreading effort across every platform.

Do you create the photos and videos too?

We can plan and produce short videos and images made for your channels, and we can also work with material you already have. Good, honest photography of your rooms, pool and surroundings makes a bigger difference than most hotels expect.

Will social media really bring direct bookings?

It helps most when it is connected to your website and your booking page. Social media builds interest and trust, and retargeting ads bring interested people back. We track enquiries and bookings that come from social, so you can judge its real contribution.

Who replies to guest messages and comments?

Community management can be part of the package. We can respond to comments and messages in line with a tone and approach you approve, and pass anything urgent or sensitive straight to your team.

Hotel Social Media Marketing Pattaya, Thailand

Social media is where guests check you out

Before booking, many travellers look up a hotel's Facebook page and Instagram feed to see what it is really like: the rooms, the pool, the food, the staff, recent guests. A feed that is active, honest and well presented reassures them. A feed that has been quiet for months, or looks nothing like your website, makes them hesitate.

Our job is to make that first impression work for you, and to connect it to a booking, so interest turns into direct reservations instead of another OTA search.

Content that shows your hotel as it is

We plan content around what helps a guest decide, not around posting for its own sake:

Rooms, views and facilities photographed to look attractive and true to life.
Short videos of the pool, breakfast, beach access and the walk to nearby attractions.
Local content on what to do around Pattaya, Naklua or Jomtien, tied to your location.
Guest moments and reviews, shared with permission, because other guests are more convincing than you are.
Seasonal and offer posts timed for the periods when you want more bookings.

Advertising on Facebook and Instagram

Organic posts reach only part of your audience. Paid campaigns put your hotel in front of travellers who are likely to suit it, based on interests, location and past behaviour. We also run retargeting for people who visited your website or booking page and left, giving them a gentle reminder and a reason to book direct. Budgets stay in your control, and we report what each campaign cost and what it produced. The same principles are covered in our Google Ads for Pattaya hotels service, and the two work well together.

Community management and guest messages

Guests ask questions in comments and private messages, often when they are close to booking. Slow or missing replies lose bookings. We can handle replies in a tone you approve, answer common questions about rooms, location and facilities, and pass anything urgent or sensitive straight to your team. Reviews and mentions are monitored too, so problems are caught early and praise is acknowledged.

Linking social to direct bookings

Every post and ad should lead somewhere useful. We link to the right room, offer or booking page, add tracking so you can see which posts and campaigns bring visits and enquiries, and keep your branding consistent between social and your website. Having a clear, fast booking path matters as much as the content, which is why we also look at your hotel website and your search and map presence.

Not sure where to start?

Tell us about your business and we'll send you a free, no-obligation marketing audit.

Get a Free Marketing Audit

How a typical month works

We agree the themes for the month with you, based on what you want to promote and what is happening around Pattaya. We collect or produce the photos and videos, schedule posts, run any paid campaigns, and reply to comments and messages as they arrive. At the end of the month we review what worked and adjust the plan. You are involved where it counts, such as approving offers and sensitive replies, and free to get on with running the hotel the rest of the time.

Handling negative comments

Every hotel gets the occasional complaint. How you respond in public matters as much as the complaint itself. We reply politely and specifically, move detailed problems to private messages, and tell your team promptly so the cause can be fixed. Guests reading the exchange can see that you listen, which often reassures them more than a spotless record would.

What we do not do

We do not buy followers, likes or comments. Fake engagement looks good in a report, brings no guests and can put your pages at risk. We aim for a smaller audience of real people who might actually stay with you.

Working with your hotel team

Social media works best when we know your property well. We agree who approves content, how quickly urgent messages should be handled and which topics are off limits. We ask for a regular update on promotions, events, renovations and staff news, because the best posts often come from things happening in the hotel. A short, regular conversation is usually enough to keep your channels accurate and current.

Measuring what matters

Likes and followers are easy to count but do not fill rooms. We report reach and engagement for context, and put most weight on messages, enquiries and bookings that come from social. You will see what is working, what we plan to change and how it connects to your direct-booking goals. Explore our wider social media services or the full hotel and hospitality marketing approach.

Hotel Social Media Marketing in Pattaya